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The Digital Potential of Data Intelligence
The extreme pressure on business to generate the necessary outcomes has created new opportunities for performance growth.
The digital age of data has dramatically transformed organizations by providing the insights that are necessary to confidently make decisions and take action. When applied, this is commonly referred to as Data Intelligence, and it comprises all types of data, from customers, purchases and consumers and from all sources including physical and digital activity aligned to a specific identity, which can then be linked to specific interactions. This digital resource can be used across business, marketing and operations, as well as across other departments, to optimize the organization’s plans and execution.
8 Keys to Unlocking
a More Data-Driven Marketing Organization
An eBook By Near
Using Data to Navigate the Future of Retail
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